ABOUT US
[Above] TBC Enterprises Limited founder Frank Li with Prime Minister Anthony Albanese at CIIE Shanghai 2023. (Image Source: TIQ, 2023)
Above: TBC Enterprises Limited founder Frank Li (centre) with The Honourable Anthony Albanese (left) Prime Minister of the Commonwealth of Australia and Justin McGowan (right), CEO of Trade & Investment Queensland at CIIE Shanghai 2023. (Image Source: TIQ, 2023)
We assist International brands to enter the mainland China market. We help brands to de-risk, streamline and supercharge its China market entry strategy
As an experienced China F&B operator with proven track record, Frank Li and his team are the go-to experts for businesses aiming to enter and thrive in the Chinese market.
TBC Founder Frank Li's career is marked by a deep understanding of market dynamics and a proven track record of successful brand outcomes.
100+
Cities reached across 30 provinces with distribution
20+
Years of in-country business experience
200+
Distribution clients served across the country
500+
million RMB achieved in retail GMV
[Above] TBC Enterprises Limited founder Frank Li with Prime Minister Anthony Albanese at CIIE Shanghai 2023. (Image Source: TIQ, 2023)
TBC Enterprises Limited founder Frank Li (centre) with The Honourable Anthony Albanese (left) Prime Minister of the Commonwealth of Australia at CIIE Shanghai 2023. (Image Source: TIQ, 2023)
OUR SERVICES
We offer customised solutions to navigate the intricacies of the dynamic China market. From strategic planning to hands-on execution, our experts guide you every step of the way. Whether your goal is a long-term presence or a successful exit strategy, we help you define a clear path and tailor solutions to achieve it.
Strategic Consultation & Advisory
Receive practical strategic advice to help your business navigate the complexities of the Chinese market. Execute your market entry knowing you have considered all options. Avoid making costly mistakes or worse not knowing what the mistakes might be until too late.
Networking Facilitation & Partnerships
Unlock immediate access to crucial industry contacts (including investors, manufacturers, sellers, agencies) who can significantly drive your business growth in China. With Frank’s established network, you can quickly form strategic partnerships that offer the insights and opportunities needed to thrive in the Chinese market.
Commercial Development & Execution Support
Develop commercial offering across regions and / or channels. Manage potential value chain conflicts, arbitrage issues and develop distributor management strategies aligned with your brand goals and visions.
PROVEN SUCCESS WITH RENOWNED COMPANIES
INSTANTLY CONNECT WITH KEY PLAYERS TO SECURE YOUR SUCCESS IN CHINA
Gain critical market insights and compliance support through TBC’s strategic connections to peak bodies and partnership networks
LAUNCH WITH A SPLASH
Drive customer engagement and streamline product distribution using TBC Enterprises’ key connections to on-trade, off-trade, eCommerce, retail, and digital marketing channels.
TESTIMONIALS
China Food & Beverage (F&B)
If you're in the F&B space, you couldn't be in better hands. Work with us. Leverage our experience to avoid the pitfalls of the market. Gain insights into how to manage distributors across channels and regions. Gain insights into consumer F&B preferences and competitive dynamics across different cities and provinces, helping your business make the right choices and start its China journey on the right foot.
Risk Management Consultation
Safeguard your business against costly legal issues and supply chain disruptions with robust risk management advisory. Rest easy knowing your trademarks and IP are protected. Navigate regulatory compliance, logistics challenges, and financial risks to maintain stable operations. Achieve peace of mind and sustainable growth in the competitive Chinese market.
Market Entry & Commercialisation
Successfully launch and grow your business in China with a customised market entry and commercialisation strategy. Whether you choose the low-cost Cross-Border eCommerce (CBEC) route or the comprehensive General Trade Registration, Frank will provide you with a detailed marketing and activation plan, grounded in a sound understanding of the customer and competitive landscapes, ensuring sustainable growth in a competitive market.
Logistics and Supply Chain Optimisation
Minimise risks and avoid costly mistakes by understanding when risk transfers from your business to your buyers based on your specific Incoterms (e.g., FOB, CIF, DDP). Optimise your supply chain and reduce costs with targeted shipping, cold-chain logistics, and warehousing guidance. Enable fast and delivery (to the last mile) through effective transportation coordination and seamless customs clearance and compliance.
Regulatory Compliance
Achieve full compliance with Chinese regulations, reducing the risk of legal issues and financial penalties. Expedite market entry with efficient certification processes and accurate customs documentation, while staying updated with the latest regulatory changes to maintain uninterrupted operations.
Retail & Distribution Channels
Quickly identify and access the right sales channels in China with a network of major retailers, online marketplaces, distributors, wholesalers, and retailers. Understand and benefit from expertise in both Cross-Border eCommerce (CBEC) and General Trade distribution to ensure your brand and product are available where your customers can find you. Enhance your market presence and drive sales with targeted distribution strategies.
Smart Retail Technologies & Trends
Navigate China's sophisticated retail landscape with ease, utilising essential Smart Retail technologies such as AI-driven recommendations, IoT-enabled inventory management, and data-driven customer analytics. Gain a clear understanding of these advanced solutions to enhance efficiency and drive growth. Leverage cutting-edge tools for a competitive advantage in the dynamic Chinese market.
Taxation & Financial Guidance
Navigate Chinese tax compliance and optimise cash flows with strategic guidance. Ensure you connect with reliable experts, and have a clear understanding of the ‘right questions’ to be asking to avoid costly pitfalls and protect your finances.
EXPERTISE
Based on your needs, TBC Enterprises' services can address any or all of the following specialised areas.
“Frank’s expertise in navigating regulatory complexities and fostering connections exemplifies a deep commitment to advancing Australian interests in China. Frank is a truly deserving recipient of Australia Community Member of the Year, whose impactful efforts truly embody community collaboration and economic growth between Australia and China.”
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Simon Woods
CEO & Executive Director
Austcham Shanghai
"Frank Li is an honest, well connected and thoroughly knowledgeable in the landscape of either entering the Chinese market, growing or maintaining market share into the region. He aided in finding me the right partner, working with my formulations and market entry value chain. We have also commenced pipeline roll out for the longevity of the brand. He is extremely honest and reliable with a Chinese heritage and combined with an honest Australian upbringing. He will be able to navigate your brand combining both cultures which are embedded in his ethos."
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Sophie Todd
CEO & Founder
Mrs. Toddy's Tonics
